Drip Email Marketing Overview

Lead drip email marketing is crucial in today's competitive market to nurture relationships with potential residents, increase conversion rates, and provide essential information for decision-making on leasing.

What is Drip Email Marketing?

A drip email is a message sent to potential renters as they move along the leasing journey, encouraging them to convert. Good lead nurturing emails engage, entice, and encourage your lead to continue interacting with your property.

Isn't Email Marketing Dead?

As social media has grown over time, using lead nurturing emails to market your business can sometimes feel like the less fun or old school option. However, if it is done correctly, it is still an extremely effective way to expand your marketing efforts, convert leads, and connect to your target audience. 99% of email users check their inbox daily, often multiple times a day or first thing in the morning. This makes using email a great tool to nurture a lead toward leasing.

How Does Email Marketing Integrate with Other Digital Marketing Channels?

Email marketing optimizes all your other digital marketing efforts. The data and insights learned about the prospect are input into our AI engine to digest and serve the prospects targeted ads. We optimize these ads so we can find other similar prospective residents based off the engagement in the emails.We use this as a part of our efforts for our wholistic digital marketing approach. We send personalized, tailored content to prospects and residents based on their stage in the leasing journey.

When Do the Emails Get Sent?

Segment your audience and personalize your messages. We use data from your email marketing platform to segment your subscribers into different groups and send targeted messages to each group. This will help you deliver more relevant and engaging messages to your subscribers. Create personalized email journeys. We do this by sending three dynamic and personalized emails to residents to help push them through the journey and create a personalized experience for each prospect.

• Email Journey
  • Cold Lead Re-engaging on the Website
  • Lead Submitted but No Tour Scheduled
  • Tour Completed but No Application

Benefits of Email Marketing

1. Increased conversion rate: Lead drip email marketing can help to increase your conversion rate by sending targeted messages to leads at the right time in the sales funnel. For example, you could send a drip email campaign to leads who have visited your website but haven't yet contacted you. In this campaign, you could offer them a discount on rent or a free tour of your complex to encourage reengagement.
2. Lead nurturing: Lead drip email marketing can help nurture your leads by providing them with the information they need to make a decision about whether to lease an apartment at your complex. You can use drip email marketing to send leads information about your amenities, pricing, floor plans, and more.
3. Warming up cold leads: Lead drip email marketing can also be used to warm up cold leads. Cold leads are people who have expressed some interest in your complex, but who haven't yet taken any action or who have been inactive for some time. By sending them regular emails with valuable content, you can help them to learn more about your complex and its benefits. This can make them more likely to contact you in the future.

Conclusion

In today's competitive market, it's more important than ever to have a robust marketing strategy. Lead drip email marketing can be a valuable part of that strategy by helping you nurture relationships with potential residents. By sending targeted emails to leads at the right time in the sales funnel, you can increase your conversion rate and turn more leads into leases. Drip email marketing can also help you nurture your leads by providing them with the information they need to make a decision about why they should lease an apartment at your complex.