--- title: RPM Living | Client Portal — The Quincy at Kierland --- Properties The Quincy at Kierland Demo Property Portfolio Spend ![RPM Living](https://go.rpmliving.com/hubfs/client-portal/images/rpm-logo.png) Client Portal 72 Warning ↓4 from last month The Quincy at Kierland Scottsdale · 320 units 93.2% OCC 8.4% ATR 34 120D Property Overview Performance Services Call Prep 2 Client Brief Budget & SKUs Content Assets Video Creative Performance Forecast Team AM Tickets 3 Activity & Deals KD marketing@quincy.com Sign out Overview Loading… Activity Log 2 Pending Recs — Health Score Loading… — Open Recs Awaiting your approval — AM Tickets Loading… — Monthly Spend All enrolled services Occupancy — —% Physical occupancy Loading… ATR — —% Available to rent · lower is better Loading… 120-Day Lease Trend — —leases Renewals + new leases needed · 120d window Loading… ✦ AI-curated Loading your property summary… Quick Actions Review Recommendations Loading… View Performance Report Red Light Report Manage Services Configure & self-checkout AM Tickets Loading… Recent Activity View all → Loading… Performance Health scores · reporting · deliverables Download Report PDF Property Health Score Warning Last scored Mar 1, 2026 RedLight digital marketing health assessment 72 WARNING Overall Occupancy 93.2% Score: **70**  ·  Wt: 50% WATCH Available to Rent 8.4% Score: **60**  ·  Wt: 30% WATCH 120-Day Trend 34leases Score: **75**  ·  Wt: 20% ON TRACK Occupancy Progress 78% Score: **75**  ·  Wt: 60% ON TRACK Lead Demand (ATR) 22% Score: **55**  ·  Wt: 40% WATCH 78WARNING Market 68WARNING Marketing 70WARNING Funnel 67CRITICAL Experience 6-Month Trend Occupancy % ATR % Marketing Performance Dashboard NinjaCat Marketing Dashboard Live analytics: impressions, clicks, leads, cost per lead across all channels Open Live Dashboard SEO Deliverables Local Pin Report Google Maps ranking analysis · March 2026 Competitor Gap Analysis Market positioning report · March 2026 Services Enrolled programs · self-checkout configurator Pre-loading your approved recommendation below. Enrolled Services $2,190/mo management · $3,200/mo ad spend $5,390/mo total | Service | Current Tier | Mgmt | Ad Spend | | | --- | --- | --- | --- | --- | | SEO | Standard | $800/mo | — | Configure | | Social Posting | Premium | $700/mo | — | Configure | | Reputation | Response Only | $190/mo | — | Upgrade ↑ | | Paid Search | Active | $500/mo | $2,000/mo | Configure | | Paid Social | Active | $650/mo | $1,200/mo | Configure | | Total | $2,840/mo | $3,200/mo | | | Budget Configurator Select your preferred tiers · changes submitted for AM review SEO Current: Standard Select a tier to upgrade or change Local $100/mo Directory sync, citation building, monthly reporting Lite $300/mo Local SEO + off-page authority building Basic $500/mo Full local program + content calendar Standard $800/mo Standard + competitor gap analysis *(current)* Premium $1,300/mo Full keyword program, ILS integration, local pin strategy Your current standard tier doesn't include ILS schema sync. Competitors in Scottsdale ranking above you on Apartments.com are on Premium. Social Posting Current: Premium Basic $300/mo 8 posts/mo, 2 platforms, community management Standard $450/mo 12 posts/mo, 3 platforms, story content Premium $700/mo 20 posts/mo, video reels, paid boost credits *(current)* Reputation Current: Response Only ⚠ Upgrade recommended Response Only $190/mo Professional responses within 48h *(current)* Response + Removal $255/mo 24h responses + fraudulent review disputes 23 unresponded reviews are actively pulling your Experience score down. Response + Removal closes that gap within one billing cycle. Full Management $400/mo Response + removal + proactive review generation Paid Search Active ⚠ Upgrade recommended — peak leasing season Good $500/mo mgmt $1,000/mo ad spend Branded + conquest campaigns Better $800/mo mgmt $2,000/mo ad spend + retargeting audiences · weekly bid optimization Impression share dropped 14% vs. competitors increasing spend. Peak leasing April–June. Best $1,200/mo mgmt $4,000/mo ad spend Full program: display, YouTube, Performance Max Custom — mgmt Set your own ad spend budget Monthly ad spend ($) Mgmt fee quoted by your AM Paid Social Active Good $400/mo mgmt $1,000/mo ad spend Meta ads only Better $650/mo mgmt $2,000/mo ad spend Meta + TikTok · A/B creative testing *(current)* Best $1,000/mo mgmt $3,000/mo ad spend Meta + TikTok + Pinterest · influencer integration TikTok drives 38% of Scottsdale renter searches under 35. Strong lead-gen channel for spring season. Custom — mgmt Set your own ad spend budget Monthly ad spend ($) Mgmt fee quoted by your AM Management Fees $2,250/mo Ad Spend $3,000/mo Total Program $5,250/mo Changes will be submitted for AM review and a deal will be created. Submit Changes ✓ Your selections have been submitted. Your AM has been notified and a deal has been created. Included Services View included marketing services (base program) | Service | Basis | Monthly | | --- | --- | --- | | CRM Lead Management | $1.50/unit × 320 | $480.00 | | Customer Experience | $0.55/unit × 320 | $176.00 | | Website Hosting | Semi-Custom | $205.00 | | SOCi | Flat | $60.00 | | Marketing Self-Service | Flat | $65.00 | | Training | 300–499 units | $200.00 | | Total Included | | $1,186.00/mo | Call Prep Everything your AM needs for your next client call · updated after each Red Light run Export for Call What Changed Overall score dropped 4 points to 72 (Yellow). Biggest shift: Experience fell 8 points to 67 — driven by 23 unresponded reviews over 60 days. Market and Funnel scores held steady. What's Working Market position strong at 78 — Scottsdale competitive positioning is holding. SEO organic traffic up 12% after the content calendar update. Paid search impression share competitive in the submarket. What We're Handling SEO and social programs running on schedule. March local pin report delivered. ILS accuracy audit in progress (AM Tickets). No client action needed on these items. Needs Your Approval Review and approve or dismiss each item below All Pending 2 Approved Dismissed Strategy High Priority Increase review response rate to improve resident experience score Your resident experience subscore dropped 8 points to 67. The primary driver is an unresponded review backlog — 23 reviews over the past 60 days have no response. Google weighs response rate heavily in local ranking. Activating the Response + Removal tier would address this within the current billing cycle. What we need from youApprove to create a task for your reputation management team Approve Dismiss Budget Change Medium Priority Increase paid search budget ahead of peak leasing season Your market subscore of 78 shows strong competitive positioning, but paid search impression share dropped 14% as two competing properties increased spend. Kierland is entering peak leasing season (April–June). Moving to the Better tier adds retargeting audiences and weekly bid optimization projected to recover impression share. What happens when you approveYour AM will create a budget change request and a new deal will be opened for your review Approve & Configure → Dismiss Your AM Needs Answers Have these ready before your call · check off as you go 1 Are you open to increasing the paid search budget for April–June to protect impression share during peak leasing season? We need a decision before the next billing cycle. ✓ Answer saved + Add Answer Save Answer ✓ Mark Complete 2 We're seeing strong lead and tour volume from campaigns, but lease conversion is running below expected. From your perspective on the ground, what do you think is happening between tour and signed lease? ✓ Answer saved + Add Answer Save Answer ✓ Mark Complete 3 The spring leasing campaign creative is ready for review — we have 3 ad concepts with headline copy and imagery for Paid Search and Meta. Can you review and approve by Friday so Tom K. can launch before April 1st? View Creative Concepts → 3 items pending your approval ✓ Answer saved + Add Answer Save Answer ✓ Mark Complete 4 Your rent pricing is running above comparable properties in the Scottsdale submarket. Can you walk us through the value story — finishes, amenities, location advantages — so we can better build that into ad copy and campaign positioning? ✓ Answer saved + Add Answer Save Answer ✓ Mark Complete 5 Are there any upcoming events, renovations, or property changes we should know about? New amenities, common area updates, or community events are great campaign hooks we can build content around. ✓ Answer saved + Add Answer Save Answer ✓ Mark Complete + Add Answered questions will be saved as an activity note on your company record in HubSpot — visible to your AM. Save Call Notes to HubSpot ✓ Call notes saved to your HubSpot company record. Your AM can see them now. Asset Library Photography · video · brand · collateral Upload Assets Photography (24) Video (6) Brand & Creative (8) Collateral (3) Exterior Hero Main Entrance Exterior · Jan 2026 Pool & Amenity Pool — Summer Amenity · Jun 2025 Living Room Model Unit — LR Interior · Jan 2026 Aerial View Community Overview Aerial · Mar 2026 Kitchen Model Unit — Kitchen Interior · Jan 2026 Courtyard Courtyard — Evening Exterior · Mar 2026 Video Creative AI-generated ad creative · review & approve variants Current Cycle History Loading video creative data… No history available. Enroll in Video Creative Pipeline Select your tier and complete your creative brief. Your AM will confirm setup within 2 business days. Package Tier Starter 2 videos/mo Meta only 2 revision rounds Standard 4 videos/mo Meta + YouTube 4 revision rounds Premium 6+ videos/mo Meta + YT + TikTok Unlimited revisions Voice & Tone — Select — Professional Friendly Luxury Energetic Relaxed Target Audience (select all that apply) Young professionals Families Students Seniors Military Corporate relocations Marketing Goals (select all that apply) Drive leasing traffic Reduce vacancy Build brand awareness Promote specials/concessions Highlight renovations Unit Mix to Highlight Studio 1BR 2BR 3BR Townhome Penthouse Key Differentiators (max 500 chars) Taglines (optional — up to 3) Competitor Focus (optional) Current Specials (optional) Changes take effect on the next monthly pipeline run. Cancel Submit Enrollment Request Revision Variant Tone Shift — No change — More professional More casual More urgent More playful Other Emphasis Change — No change — Focus on amenities Focus on pricing Focus on location Focus on lifestyle Other CTA Update (optional) Notes (max 500 chars) Cancel Submit Revision Performance Forecast Budget simulator · benchmark-driven projections · occupancy impact **Health Score Alert:** Your property's health score suggests operational improvements may be needed alongside marketing investment to fully capture lead volume. Talk to your account manager about the Red Light Report findings. Current State Loading… Budget Simulator Adjust to see projections update By Channel By Category Scenarios Projected Monthly Leads — Projected CPL — Occupancy Impact — 12-Month Lead Volume Forecast Current Budget Scenario Budget This scenario includes adding Video Creative. Get Started with Video Creative Talk to My Account Manager ✓ Request sent — your AM has been notified. Projections are based on historical performance of similar RPM properties and seasonal patterns. Actual results may vary based on market conditions, competition, and property-specific factors. This is a planning tool, not a guarantee. Client Brief Property profile · brand voice · goals · tracking numbers [Open Full Brief](https://docs.google.com/document/d/example) Property Setup Edit Voice & Tone Luxurious PMS Yardi Website CMS Jonah Bot on Site Knock Bot Budget Finalized Yes Cancel Save Changes Targeting Edit Units Offered Studio1 Bed2 Bed3 Bed Neighborhoods ScottsdaleKierlandNorth Scottsdale Landmarks Kierland Commons · Scottsdale Quarter · TPC Scottsdale Tag Lines "LIVE ELEVATED. LIVE KIERLAND." "Where Luxury Meets Lifestyle" Cancel Save Changes Brand & Content Strategy Edit Unique Solutions Luxury resort-style living in the heart of Kierland with walkability to premier dining and retail — unmatched in the submarket. Adjectives Sophisticated · Vibrant · Walkable · Resort-style · Elevated Additional Selling Points Rooftop pool · Co-working spaces · Concierge service · Attached parking · EV charging stations Cancel Save Changes Goals & Context Edit Overarching Goals Maintain occupancy above 94% through Q2 peak leasing season. Secondary goal: reduce ATR below 5% by May. Challenges (6–8 Mo) New luxury comp opening Q3 (The Vue at Kierland). Pricing pressure from existing comps running heavy concessions. Onsite / Upcoming Pool deck renovation completing April 15. New co-working lounge opening May 1 — strong campaign hook for spring leasing. Competitors The Vue at Kierland Optima Kierland Broadstone Fashion Center 7180 Optima Cancel Save Changes Call Tracking Numbers Edit 1234567899 Search 2345678910 Social Ads 6789123456 Facebook 3456789101 Display Ads 5678912310 Apple Cancel Save Changes Budget & SKUs Active services · spend breakdown · latest deal Modify Services Latest Deal · Closed Won The Quincy at Kierland — Budget Change — 12/5/25 Deal closed Dec 5, 2025 · 5 active services · assigned to Logan McOien $8,080 per month Active Line Items Show: Active only ↓ | SKU | Service | Type | Monthly | | --- | --- | --- | --- | | SEO\_Package | SEO Package | Mgmt Fee | $1,300 | | Paid\_Search\_Ads | Paid Search Ads Includes management fee | Ad Spend | $3,500 | | Google\_Ads\_Performance\_Max | Google Ads Performance Max Includes management fee | Ad Spend | $1,500 | | Paid\_Social\_Ads | Paid Meta Ads Includes management fee | Ad Spend | $650 | | Management\_Fee | Management Fee | Mgmt Fee | $1,130 | | Eblast | Eblast | Add-On | $0 | | Paid\_TikTok\_Ads | Paid TikTok Ads | Ad Spend | $0 | | Geofence | Geofence | Ad Spend | $0 | | Google\_Display\_Ads | Google Display Ads | Ad Spend | $0 | | YouTube\_Reach\_Campaign | YouTube Reach Campaign | Ad Spend | $0 | $2,430 Management Fees $5,650 Ad Spend $8,080 Total Program / Mo Spend Tracker — Extended Data $0 Zillow / Month $0 Zillow / Lease — CoStar Package ✓ CX Bundle $8,080 Total w/ Mgmt Fee — Social Media Pkg RPM Direct Portfolio / Client Phoenix RPM Market AM Tickets Tasks your RPM team is actively working on for your property Request Work New Work Request Title Description PriorityHighMediumLow CategorySEOPaid SearchPaid SocialReputationCreativeGeofencePerformance MaxOther Submit Request Cancel Update Google Business Profile — 23 unresponded reviews affecting experience score Sarah M. Open Client experience subscore has dropped to 67 due to unresponded review backlog. AM to triage and respond to all 23 outstanding reviews within 48h. If volume persists, recommend escalating to reputation specialist team. Opened Mar 15, 2026 · Sarah M. Escalate to ClickUp Spring leasing campaign creative refresh — April–June Tom K. In Progress Coordinating new creative assets for peak leasing season. Working with design team on photography and ad creative. Target completion: Mar 31. Opened Mar 10, 2026 · Tom K. Escalate to ClickUp Verify ILS listing accuracy — Apartments.com, Zillow, Rent.com Sarah M. Open Audit all ILS listings for accuracy. Verify pricing, availability, amenity descriptions, and photo coverage. Update as needed. Opened Mar 5, 2026 · Sarah M. Escalate to ClickUp Activity & Deals Portal events · deal changes · report history All Activity Deals Reports Approvals Tickets Call Notes Loading activity… Today You viewed the client portal 2:34 PMPortal Recommendation approved: "Increase review response rate" Approval Deal created: The Quincy — Reputation Management Upgrade ($3,060/yr) Deal Recommendation approved: "Increase paid search budget" Approval Deal created: The Quincy — Paid Search Budget Increase Deal Services updated via self-checkout Deal New work request submitted Ticket Call prep notes saved to HubSpot — 3 questions answered Call Notes March 15, 2026 Red Light Report generated: YELLOW (72) — down 4 from February Report SEO Deliverable uploaded: Local Pin Report — March 2026 Report February 15, 2026 Red Light Report generated: YELLOW (76) Report February 1, 2026 Package changed: Reputation → Response + Removal ($255/mo) Approval Deal created: Reputation Management — Response + Removal ($3,060/yr) Deal January 15, 2026 The Quincy at Kierland joined the RPM Living client portal Portal Portfolio Dashboard Marketing Manager · marketing@rpm.com Marketing Manager — Properties — Total Units — Avg Health — Monthly Spend — RED— YLW— GRN Health Breakdown By Property By Market Properties All MarketsScottsdalePhoenixChicagoDenverAustinCharlotte All HealthHealthy (75+)Warning (50-74)Critical (<50) | Property | Market | Units | Health | Mgmt | Ad Spend | Flags | | --- | --- | --- | --- | --- | --- | --- | | Loading portfolio… | | | | | | | Markets Click a market to filter properties | Market | Properties | Units | Avg Health | Status Mix | Monthly Spend | Open Flags | | --- | --- | --- | --- | --- | --- | --- | | Scottsdale Arizona · 1 property | 1 | 320 | 72 | 1 YLW | $6,040 | 2 | | Chicago Illinois · 1 property | 1 | 294 | 84 | 1 GRN | $5,645 | 0 | | Denver Colorado · 1 property | 1 | 210 | 58 | 1 RED | $4,100 | 3 | | Austin Texas · 1 property | 1 | 380 | 81 | 1 GRN | $6,200 | 1 | | Charlotte North Carolina · 1 property | 1 | 178 | 69 | 1 YLW | $3,800 | 2 | | Tampa Florida · 1 property | 1 | 252 | 44 | 1 RED | $3,900 | 4 | | Phoenix Arizona · 1 property | 1 | 188 | 79 | 1 GRN | $1,900 | 0 | | Portfolio Total | 7 | 1,822 | 74 avg | 2 RED2 YLW3 GRN | $31,585 | 12 | Spend Tracker Live deal data from HubSpot · RPM Managed, Onboarding & Dispositioning properties Refresh Property Name RPM Market All Markets Marketing Manager All Managers | Property | Status | Market | Manager | Search | PMax | Paid Social | Geofence | Display | Retargeting | CTV | SEO | Social Content | Eblasts | Email Drips | Total | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | Loading spend data… | | | | | | | | | | | | | | | | | Portfolio Total (filtered) | — | — | — | — | — | — | — | — | — | — | — | — | | | |