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Health Score
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Open Recs
Awaiting your approval
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AM Tickets
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Monthly Spend
All enrolled services
Occupancy
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—%
Physical occupancy
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ATR
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—%
Available to rent · lower is better
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120-Day Lease Trend
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—leases
Renewals + new leases needed · 120d window
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✦ AI-curated
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Quick Actions
Review Recommendations
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Red Light Report
Manage Services
Configure & self-checkout
AM Tickets
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Property Health Score
Warning
Last scored Mar 1, 2026
RedLight digital marketing health assessment
Overall
Occupancy
93.2%
Score: 70 · Wt: 50%
WATCH
Available to Rent
8.4%
Score: 60 · Wt: 30%
WATCH
120-Day Trend
34leases
Score: 75 · Wt: 20%
ON TRACK
6-Month Trend
Occupancy %
ATR %
Marketing Performance Dashboard
NinjaCat Marketing Dashboard
Live analytics: impressions, clicks, leads, cost per lead across all channels
Open Live Dashboard
Budget Configurator
Select your preferred tiers · changes submitted for AM review
SEO
Current: Standard
Select a tier to upgrade or change
Local
$100/mo
Directory sync, citation building, monthly reporting
Lite
$300/mo
Local SEO + off-page authority building
Basic
$500/mo
Full local program + content calendar
Standard
$800/mo
Standard + competitor gap analysis (current)
Premium
$1,300/mo
Full keyword program, ILS integration, local pin strategy
Your current standard tier doesn't include ILS schema sync. Competitors in Scottsdale ranking above you on Apartments.com are on Premium.
Social Posting
Current: Premium
Basic
$300/mo
8 posts/mo, 2 platforms, community management
Standard
$450/mo
12 posts/mo, 3 platforms, story content
Premium
$700/mo
20 posts/mo, video reels, paid boost credits (current)
Reputation
Current: Response Only
⚠ Upgrade recommended
Response Only
$190/mo
Professional responses within 48h (current)
Response + Removal
$255/mo
24h responses + fraudulent review disputes
23 unresponded reviews are actively pulling your Experience score down. Response + Removal closes that gap within one billing cycle.
Full Management
$400/mo
Response + removal + proactive review generation
Paid Search
Active
⚠ Upgrade recommended — peak leasing season
Good
$500/mo mgmt
$1,000/mo ad spend
Branded + conquest campaigns
Better
$800/mo mgmt
$2,000/mo ad spend
+ retargeting audiences · weekly bid optimization
Impression share dropped 14% vs. competitors increasing spend. Peak leasing April–June.
Best
$1,200/mo mgmt
$4,000/mo ad spend
Full program: display, YouTube, Performance Max
Custom
— mgmt
Set your own ad spend budget
Monthly ad spend ($)
Mgmt fee quoted by your AM
Paid Social
Active
Good
$400/mo mgmt
$1,000/mo ad spend
Meta ads only
Better
$650/mo mgmt
$2,000/mo ad spend
Meta + TikTok · A/B creative testing (current)
Best
$1,000/mo mgmt
$3,000/mo ad spend
Meta + TikTok + Pinterest · influencer integration
TikTok drives 38% of Scottsdale renter searches under 35. Strong lead-gen channel for spring season.
Custom
— mgmt
Set your own ad spend budget
Monthly ad spend ($)
Mgmt fee quoted by your AM
Management Fees
$2,250/mo
Ad Spend
$3,000/mo
Total Program
$5,250/mo
Changes will be submitted for AM review and a deal will be created.
Included Services
View included marketing services (base program)
| Service | Basis | Monthly |
|---|---|---|
| CRM Lead Management | $1.50/unit × 320 | $480.00 |
| Customer Experience | $0.55/unit × 320 | $176.00 |
| Website Hosting | Semi-Custom | $205.00 |
| SOCi | Flat | $60.00 |
| Marketing Self-Service | Flat | $65.00 |
| Training | 300–499 units | $200.00 |
| Total Included | $1,186.00/mo |
What Changed
Overall score dropped 4 points to 72 (Yellow). Biggest shift: Experience fell 8 points to 67 — driven by 23 unresponded reviews over 60 days. Market and Funnel scores held steady.
What's Working
Market position strong at 78 — Scottsdale competitive positioning is holding. SEO organic traffic up 12% after the content calendar update. Paid search impression share competitive in the submarket.
What We're Handling
SEO and social programs running on schedule. March local pin report delivered. ILS accuracy audit in progress (AM Tickets). No client action needed on these items.
Needs Your Approval
Review and approve or dismiss each item below
Increase review response rate to improve resident experience score
Your resident experience subscore dropped 8 points to 67. The primary driver is an unresponded review backlog — 23 reviews over the past 60 days have no response. Google weighs response rate heavily in local ranking. Activating the Response + Removal tier would address this within the current billing cycle.
What we need from youApprove to create a task for your reputation management team
Increase paid search budget ahead of peak leasing season
Your market subscore of 78 shows strong competitive positioning, but paid search impression share dropped 14% as two competing properties increased spend. Kierland is entering peak leasing season (April–June). Moving to the Better tier adds retargeting audiences and weekly bid optimization projected to recover impression share.
What happens when you approveYour AM will create a budget change request and a new deal will be opened for your review
Your AM Needs Answers
Have these ready before your call · check off as you go
1
Are you open to increasing the paid search budget for April–June to protect impression share during peak leasing season? We need a decision before the next billing cycle.
✓ Answer saved
2
We're seeing strong lead and tour volume from campaigns, but lease conversion is running below expected. From your perspective on the ground, what do you think is happening between tour and signed lease?
✓ Answer saved
3
The spring leasing campaign creative is ready for review — we have 3 ad concepts with headline copy and imagery for Paid Search and Meta. Can you review and approve by Friday so Tom K. can launch before April 1st?
View Creative Concepts →
3 items pending your approval
✓ Answer saved
4
Your rent pricing is running above comparable properties in the Scottsdale submarket. Can you walk us through the value story — finishes, amenities, location advantages — so we can better build that into ad copy and campaign positioning?
✓ Answer saved
5
Are there any upcoming events, renovations, or property changes we should know about? New amenities, common area updates, or community events are great campaign hooks we can build content around.
✓ Answer saved
Answered questions will be saved as an activity note on your company record in HubSpot — visible to your AM.
Exterior Hero
Main Entrance
Pool & Amenity
Pool — Summer
Living Room
Model Unit — LR
Aerial View
Community Overview
Kitchen
Model Unit — Kitchen
Courtyard
Courtyard — Evening
Loading video creative data…
Health Score Alert: Your property's health score suggests operational improvements may be needed alongside marketing investment to fully capture lead volume. Talk to your account manager about the Red Light Report findings.
Current State
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Budget Simulator
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Projected Monthly Leads
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Projected CPL
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Occupancy Impact
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12-Month Lead Volume Forecast
Current Budget
Scenario Budget
Projections are based on historical performance of similar RPM properties and seasonal patterns. Actual results may vary based on market conditions, competition, and property-specific factors. This is a planning tool, not a guarantee.
Property Setup
Voice & Tone
Luxurious
PMS
Yardi
Website CMS
Jonah
Bot on Site
Knock Bot
Budget Finalized
Yes
Targeting
Units Offered
Studio1 Bed2 Bed3 Bed
Neighborhoods
ScottsdaleKierlandNorth Scottsdale
Landmarks
Kierland Commons · Scottsdale Quarter · TPC Scottsdale
Tag Lines
"LIVE ELEVATED. LIVE KIERLAND."
"Where Luxury Meets Lifestyle"
Brand & Content Strategy
Unique Solutions
Luxury resort-style living in the heart of Kierland with walkability to premier dining and retail — unmatched in the submarket.
Adjectives
Sophisticated · Vibrant · Walkable · Resort-style · Elevated
Additional Selling Points
Rooftop pool · Co-working spaces · Concierge service · Attached parking · EV charging stations
Goals & Context
Overarching Goals
Maintain occupancy above 94% through Q2 peak leasing season. Secondary goal: reduce ATR below 5% by May.
Challenges (6–8 Mo)
New luxury comp opening Q3 (The Vue at Kierland). Pricing pressure from existing comps running heavy concessions.
Onsite / Upcoming
Pool deck renovation completing April 15. New co-working lounge opening May 1 — strong campaign hook for spring leasing.
Competitors
The Vue at Kierland
Optima Kierland
Broadstone Fashion Center
7180 Optima
Call Tracking Numbers
1234567899
Search
2345678910
Social Ads
6789123456
Facebook
3456789101
Display Ads
5678912310
Apple
Latest Deal · Closed Won
The Quincy at Kierland — Budget Change — 12/5/25
$8,080
per month
$2,430
Management Fees
$5,650
Ad Spend
$8,080
Total Program / Mo
Spend Tracker — Extended Data
$0
Zillow / Month
$0
Zillow / Lease
—
CoStar Package
✓
CX Bundle
$8,080
Total w/ Mgmt Fee
—
Social Media Pkg
RPM Direct
Portfolio / Client
Phoenix
RPM Market
New Work Request
Update Google Business Profile — 23 unresponded reviews affecting experience score
Sarah M.
Open
Client experience subscore has dropped to 67 due to unresponded review backlog. AM to triage and respond to all 23 outstanding reviews within 48h. If volume persists, recommend escalating to reputation specialist team.
Opened Mar 15, 2026 · Sarah M.
Spring leasing campaign creative refresh — April–June
Tom K.
In Progress
Coordinating new creative assets for peak leasing season. Working with design team on photography and ad creative. Target completion: Mar 31.
Opened Mar 10, 2026 · Tom K.
Verify ILS listing accuracy — Apartments.com, Zillow, Rent.com
Sarah M.
Open
Audit all ILS listings for accuracy. Verify pricing, availability, amenity descriptions, and photo coverage. Update as needed.
Opened Mar 5, 2026 · Sarah M.
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Today
You viewed the client portal
March 15, 2026
Red Light Report generated: YELLOW (72) — down 4 from February
SEO Deliverable uploaded: Local Pin Report — March 2026
February 15, 2026
Red Light Report generated: YELLOW (76)
February 1, 2026
Package changed: Reputation → Response + Removal ($255/mo)
Deal created: Reputation Management — Response + Removal ($3,060/yr)
January 15, 2026
The Quincy at Kierland joined the RPM Living client portal