What are Google Search Ads?

Google Search ads are keyword-driven digital ads that appear on Google's SERP, targeting high-intent users searching for apartments to convert them into qualified leads.

Google Search ads are keyword-driven digital ads that appear on Google's Search Engine Results Page (SERP). Search ads are text-based ads that appear when a search term containing a targeted keyword is typed into the search engine. The goal of a Google Search campaign is to convert prospects into qualified leads. This campaign type attracts users who are actively searching for apartments using high-intent search terms that indicate they are strongly-inclined to lease.

PROS:

• Intent: Because ads are placed based on specific targeted keywords, Search ads reach an audience with the highest intent to lease. 
• Control: Search ads provide the most control over targeting and ad creative, as well as insight into user data. Campaigns can be easily adjusted and optimized to drive leads while maintaining quality.

CONS:

• Competition: The Google Search ads landscape is highly competitive. Keyword value is driven by search volume and bids placed on those keywords, meaning the more competitive a keyword, the more expensive it becomes.
• Cost: Due to Search's highly competitive nature, average cost per clicks for non-branded keywords can range between $3 and $5, which is why Search requires are larger monthly budget to run a successful campaign.