What are the benefits of SEO?

SEO stands for search engine optimization. It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As a digital marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and what your competitors are focused on and how we can steal traffic from their efforts. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into residents.

Benefits of SEO

SEO is important for an apartment complex because it can help you attract more potential tenants. When people are looking for an apartment to rent, they are likely to start their search online. If your apartment complex's website is not optimized for search engines, it is less likely to appear in the top search results. This means that you are missing out on many potential tenants.

SEO can also help improve your website's conversion rate, which is the percentage of visitors filling out a lead form or contacting you about renting an apartment. When your website is optimized for search engines, it is more likely to attract visitors genuinely interested in what you have to offer, increasing the likelihood of converting them into tenants.

How to Get Your Website to Rank

SEO is a complex and ever-changing field, but there are some basic principles that can help you improve your website's ranking in search results. However, it can take 3-6 months for Google to reward the optimizations made on the website. The different types of SEO are important to an SEO strategy because they each play a role in helping your website rank higher in search results:

1. On-page SEO: You can use on-page SEO to optimize your website's content for the keywords that your target audience is searching for. This will help your website appear higher in search results when people search for those terms.
2. Off-page SEO: You can use off-page SEO to build backlinks to your website from other high-quality websites. This will help search engines understand that your website is authoritative and trustworthy, and they will be more likely to rank it higher in search results.
3. Technical SEO: You can use technical SEO to fix any broken links on your website and improve its speed. This will make it easier for search engines to crawl and index your website, and they will be more likely to rank it higher in search results.
4. Local SEO: Is important for an SEO strategy because it helps businesses attract customers in their local area. When people search for products or services online, they often include their location in the search query. For example, we often see potential renters start their journey with an “apartments near me” search.

Our SEO Packages

The basic package focuses on optimizing your apartment community website for local search. This is important because most potential residents will start their search for an apartment online, and they are likely to use local keywords in their searches.

The standard package includes all the benefits of the basic package, with a bigger focus on local SEO, plus on-page and technical SEO. On-page SEO involves optimizing your website's content and structure to make it more search engine friendly. We will help you use relevant keywords throughout your website's content and optimize your images. Technical SEO involves making sure that your website is technically sound and easy for search engines to crawl and index. We will help you fix any broken links, improve your website's speed, and make sure your website is mobile-friendly.

The premium package includes all the benefits of the standard package, plus off-page SEO. Off-page SEO involves building backlinks to your website from other high-quality websites. Backlinks are a signal to search engines that your website is authoritative and trustworthy. The more backlinks you have from high-quality websites, the higher your website will rank in search results. By optimizing your website for local, on-page, technical, and off-page SEO, we can help you achieve the best possible results in search engines.

If you are serious about improving your apartment community's online presence, we recommend choosing our premium SEO package. However, any of our SEO packages can help you improve your website's visibility in search results and attract more potential residents.