What Optimizations need a ticket?

Needs ticket submitted: 

• Anything budget related 

• • New account builds 
  • Dispositions  
  • Budget reallocations 

• Ad copy and image updates 

• • New specials 
  • Floor plan rates 
  • New photography 

• Performance review requests  

• • Keyword audits 
  • Conversion issues 
  • Lead Quality 

• General 

• • Knock tracking updates 

• New Business Audits 

Optimizations that don’t need tickets:  

• Updating conversion tracking methods 
• Monthly reporting hot properties  

• Call extensions 
• Ad schedules 
• Location extensions 
• Sitelinks 
• Callout extensions 
• Structured snippet extension 
• Bid adjustments 

• • Household Income 
  • Devices 
  • Age 

• Keyword Optimizations