---
title: What Optimizations need a ticket?
description: Needs ticket submitted:    Optimizations that don’t need tickets:  
---

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# What Optimizations need a ticket?

**Needs ticket submitted:** 

- Anything budget related

- - New account builds
    - Dispositions
    - Budget reallocations

- Ad copy and image updates

- - New specials
    - Floor plan rates
    - New photography

- Performance review requests

- - Keyword audits
    - Conversion issues
    - Lead Quality

- General

- - Knock tracking updates

- New Business Audits

 

**Optimizations that don’t need tickets:**  

- Updating conversion tracking methods
- Monthly reporting hot properties

- Call extensions
- Ad schedules
- Location extensions
- Sitelinks
- Callout extensions
- Structured snippet extension
- Bid adjustments

- - Household Income
    - Devices
    - Age

- Keyword Optimizations

- [Sales Playbook](https://go.rpmliving.com/migration/digital/sales-playbook?hsLang=en)
- [FAQs](https://go.rpmliving.com/migration/digital/faqs?hsLang=en)
- [Product Overview](https://go.rpmliving.com/migration/digital/product-overview?hsLang=en)

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